Teenagers can be pretty stubborn: They don’t want to do their chores, they don’t want to study for tomorrow’s trig test and they certainly don’t want to spend 40 minutes answering some dumb telephone survey. So how exactly are you supposed to find out what teenagers do want?
Brand equity can be a company’s most valuable asset, especially for a company with luxury brands. Our goal in this demonstrator study was to see if controlled exposure to cheap Swiss watches had any impact on average-consumer opinions about the luxury Swiss-watch brand Rolex. Our approach involved an experiment conducted on smartphones.
That’s Politics WARNING: If you believe the ‘never discuss politics or religion in polite company’ rule should apply to blog posts, you should stop reading now. With the midterm elections fast approaching and nightly news broadcasts devoting an increasing amount of time to the most divisive issues of U.S. politics – gun control, social security and immigration – we began … Read More