They say that nothing in life is for free–especially when it comes to the government. But, in support of small business, the U.S. government does offer a wealth of information to help get you pointed down the right path. What better way to complete market research than to use the largest and most official databases on consumers, industries, and economic conditions?
We love a success story, but it’s the tales of failure that really teach us something. And with Silicon Valley churning out superstar startups and corporate collapse at a breakneck pace, it’s all too easy to chalk up wins and losses to some special sauce: A combination of innovation, contacts, and dumb luck.
Teenagers can be pretty stubborn: They don’t want to do their chores, they don’t want to study for tomorrow’s trig test and they certainly don’t want to spend 40 minutes answering some dumb telephone survey. So how exactly are you supposed to find out what teenagers do want?
Whether you’re a die-hard “made in America” person or you’re more interested in getting the best price, most Americans agree that when it comes to products, Chinese-made isn’t first choice. A 2005 survey by Synovate found that only one in eight Americans think highly of Chinese-made products. In contrast, 78 percent of Americans rated American-made products as “high quality.”
Most people willingly assign themselves to categories. In fact, they prefer to be categorized, proudly proclaiming themselves as Cleveland Cavaliers fans; book-lovers; people who are scared of spiders. Categories are way for people to find those most like themselves and assign certain traits and characteristics to their own behavior…
The rise of the telephone in the 1970s was followed by the peak of something slightly less sexy: The telephone survey. Today, you’re probably more likely to share your opinion by clicking a button or using a hashtag, but some digitally-sourced big data may not be any more sophisticated than “Press one for ‘no.’” Read more here:
The Death Spiral of Landline Continues Over four billion dollars was spent on collecting market research through telephone surveys during 2013, 70% of which is estimated to come from landline calls. The market research community continues to rely heavily on RDD landline surveys, even as reduced landline coverage rates call the validity of the method into question. How Bad Is … Read More