Teenagers can be pretty stubborn: They don’t want to do their chores, they don’t want to study for tomorrow’s trig test and they certainly don’t want to spend 40 minutes answering some dumb telephone survey. So how exactly are you supposed to find out what teenagers do want?
You’ve probably seen ads for companies looking for mystery shoppers: Individuals who pose as regular shoppers to secretly gather information about store policies, customer service, and other data points. It all sounds very cloak-and-dagger, but when you’re on the other side of mystery shopping, you’re really searching for clarity–not mystique. Brands considering mystery shopping for market research need to weigh the pros against the cons to demystify exactly what an undercover shopper can reveal.
Americans are more addicted to their mobile gadgets than ever: According to the Pew Internet Center, 64 percent of American adults own a smartphone and 42 percent are the proud owners of an Internet-connected tablet. Sixty-seven percent of smartphone users check their devices even when they don’t hear an alert, and 29 percent admit that they couldn’t imagine living without their smartphone.
This year’s version of the MTV Video Music Awards was the lowest-rated since 1994, prompting some in-depth questions about MTV and its tenuous grasp on what Millenials and Gen Z-ers actually want from entertainment. The program only brought in 5 million viewers when it originally aired on MTV on Aug. 30th, but the online engagement numbers are a stark contrast to tepid numbers: 21.4 million VMA-related tweets were generated during the telecast.
We’ve all heard that you can have too much of a good thing, but that principle might be most evident at the movie theater. As you walk toward the concession stand, you’re usually confronted with choices for popcorn and drink sizes. Sure, you really only have the appetite for a small popcorn, but you’re upsold by a clever concession worker into a large. As you settle into your seat, you start eating your buttery popcorn. It’s love at first bite as you thoroughly enjoy…
Despite making up 17 percent of the U.S. population and a projected $1.5 trillion in purchasing power in 2015, most marketers fail when selling to–or even acknowledging–the Latino population. But after McDonald’s won Marketer of the Year at the American Hispanic Advertising Association’s annual conference, it highlighted exactly what the fast food giant was doing right in terms of targeting Latinos.
3 Myths and Misconceptions With 300 million active users each month and 70 million photos shared each day, Instagram seems like a no-brainer for brands looking to gain exposure. But a recent survey by Yesmail found that while 80 percent of brands use Facebook and 82 percent manage a Twitter account, a paltry 23 percent have active Instagram profiles. … Read More
If you’re dedicated to organic foods, then you’re all too aware of the internal struggle that happens every time an environmentally-conscious shopper goes to the grocery store. Equipped with her own eco-friendly shopping bags, she’s still subjected to using thin, non-recyclable produce bags when picking out her bounty of organic fruits and vegetables.
Carlsberg does it Again: How “Beer Beauty” Exploits Customer Base Correctly Euro beer brand Carlsberg has spent the last two years in a massive push for both Western European and Asian markets, with a focus on everything from sustainable packaging to promoting responsible drinking and even a free beer campaign for their target demographic. But Carlsberg’s latest bid to attract … Read More