Pros and Cons of Mystery Shoppers in Marketing

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mystery shopper

You’ve probably seen ads for companies looking for mystery shoppers: Individuals who pose as regular shoppers to secretly gather information about store policies, customer service, and other data points. It all sounds very cloak-and-dagger, but when you’re on the other side of mystery shopping, you’re really searching for clarity–not mystique. Brands considering mystery shopping for market research need to weigh the pros against the cons to demystify exactly what an undercover shopper can reveal.

What are the Advantages & Applications of Mobile Commerce?

The Upfront Analytics TeamMobile, Strategy1 Comment

mobile commerce smart phone

Americans are more addicted to their mobile gadgets than ever: According to the Pew Internet Center, 64 percent of American adults own a smartphone and 42 percent are the proud owners of an Internet-connected tablet. Sixty-seven percent of smartphone users check their devices even when they don’t hear an alert, and 29 percent admit that they couldn’t imagine living without their smartphone.

Is MTV Losing Touch with Millenials? Now What?

The Upfront Analytics TeamBranding, Strategy2 Comments

mtv

This year’s version of the MTV Video Music Awards was the lowest-rated since 1994, prompting some in-depth questions about MTV and its tenuous grasp on what Millenials and Gen Z-ers actually want from entertainment. The program only brought in 5 million viewers when it originally aired on MTV on Aug. 30th, but the online engagement numbers are a stark contrast to tepid numbers: 21.4 million VMA-related tweets were generated during the telecast.

Explaining the Law Of Diminishing Marginal Utility

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Closeup of roasted popcorns filled in buckets at cinema

We’ve all heard that you can have too much of a good thing, but that principle might be most evident at the movie theater. As you walk toward the concession stand, you’re usually confronted with choices for popcorn and drink sizes. Sure, you really only have the appetite for a small popcorn, but you’re upsold by a clever concession worker into a large. As you settle into your seat, you start eating your buttery popcorn. It’s love at first bite as you thoroughly enjoy…

Multicultural Marketing: McDonald’s Commericals

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Despite making up 17 percent of the U.S. population and a projected $1.5 trillion in purchasing power in 2015, most marketers fail when selling to–or even acknowledging–the Latino population. But after McDonald’s won Marketer of the Year at the American Hispanic Advertising Association’s annual conference, it highlighted exactly what the fast food giant was doing right in terms of targeting Latinos.

What Are Examples of Loss Aversion?

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loss aversion roulette

Perhaps the most succinct example of loss aversion theory can be seen in casinos around the world. There, fun-seekers and hardcore gamblers alike all follow the same pattern: The first round they play–be it blackjack or slots–is to win. The second round? It’s to recoup losses.

Why Aren’t More Brands Using Instagram?

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Instagram 2

3 Myths and Misconceptions With 300 million active users each month and 70 million photos shared each day, Instagram seems like a no-brainer for brands looking to gain exposure. But a recent survey by Yesmail found that while 80 percent of brands use Facebook and 82 percent manage a Twitter account, a paltry 23 percent have active Instagram profiles.   … Read More

Real-Life UX Branding: VitaPack

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Source: Behance user Ágnes Gyömrei

If you’re dedicated to organic foods, then you’re all too aware of the internal struggle that happens every time an environmentally-conscious shopper goes to the grocery store. Equipped with her own eco-friendly shopping bags, she’s still subjected to using thin, non-recyclable produce bags when picking out her bounty of organic fruits and vegetables.

Carlsberg Does It Again: How “Beer Beauty” Exploits Customer Base Correctly

The Upfront Analytics TeamBranding, Strategy1 Comment

beer beauty products

Carlsberg does it Again: How “Beer Beauty” Exploits Customer Base Correctly Euro beer brand Carlsberg has spent the last two years in a massive push for both Western European and Asian markets, with a focus on everything from sustainable packaging to promoting responsible drinking and even a free beer campaign for their target demographic. But Carlsberg’s latest bid to attract … Read More