When your business path starts to veer off course, you’re probably anxious to find ways to get back on track. In some cases, it means an overhaul of the way customers see your business and its products. Time and time again, worldwide companies use rebranding and repositioning as a way to rejuvenate their sales and manicure their reputations. But how do you know which path for reputation rehab is right for you? Knowing the difference between rebranding and repositioning could be the start of a new direction.
Any product research and development team can tell you that a product launch is deceptively simple to the average consumer. The final product on the shelf is usually the culmination of months of brainstorming, market research, and testing to make sure it’s absolutely perfect. Most product launches utilize the same six steps to cover bases, improve design, and make sure a product is ready for purchase.
Startups are usually big on ideas and vision, but short on cash. And, with a small budget, anything outside of typical operating costs might be deemed unnecessary–it’s about a lean and mean approach to overhead. Unfortunately, for most small businesses and startups, that means skipping over one of the most crucial steps to a successful launch: Proper market research.
What is Customer-Based Brand Equity (And Why Should You Care)? Market researchers are sometimes overly fond of charts, models, and graphs–but for good reason. Charts break down some of the complexities of marketing data so they’re easier to explain to and apply to businesses. Take customer-based brand equity, for example: It’s a mouthful, but it actually depicts just how powerful … Read More
In a world that’s all about “click Yes or No” or “Slide this bar to indicate your satisfaction,” is it possible that we’ve lost the art of actually talking to consumers? The in-store survey is much maligned but often misunderstood and passed over for 2.0 versions of the same idea: Getting customer opinions.
You can find out a lot about someone just by looking at their various social media profiles. From careers to vacations, circles of friends to book recommendations, it seems like there’s a social site for just about every aspect of life. So it makes sense that market research, as an industry, would look toward social analytics as a method for assembling accurate customer profiles.
We recently published an infographic about marketing toward Generation Z. One of the first people we reached out to was Nancy Nessel, a generational expert. We asked Nancy to take a look at our infographic, and she graciously published it on her blog. In 2012, Nany founded GettingGenZ.com, in which she blogs about the finicky 15 year olds that marketers are having trouble understanding.
Database market research isn’t exactly a new method: it’s been popular since the 80s. Still, it might be a case of classic methods still being among the most effective, particularly when it comes to marketing communications and improving open and response rates. It’s true that there are new innovations and methods that can help your market research efforts, but database information is a great place to start for some surprising reasons.
The National Retail Federation estimated that 86.9 million shoppers braced the crowds for Black Friday shopping in 2014. So why would a top retailer make the choice to remain closed and miss all of those potential sales? REI says it’s simple: The outdoor goods retailer wants shoppers to opt for the outdoors instead of spending the holidays at a shopping mall with their #OptOutside campaign.