Americans are more addicted to their mobile gadgets than ever: According to the Pew Internet Center, 64 percent of American adults own a smartphone and 42 percent are the proud owners of an Internet-connected tablet. Sixty-seven percent of smartphone users check their devices even when they don’t hear an alert, and 29 percent admit that they couldn’t imagine living without their smartphone.
3 Myths and Misconceptions With 300 million active users each month and 70 million photos shared each day, Instagram seems like a no-brainer for brands looking to gain exposure. But a recent survey by Yesmail found that while 80 percent of brands use Facebook and 82 percent manage a Twitter account, a paltry 23 percent have active Instagram profiles. … Read More
Gaming has come a long way from “Mrs. Peacock in the library with the lead pipe.” What was once a lazy pastime is now a quick-fire way of life for users who tap and swipe their way to the leaderboard on their smartphones or tablets. Mobile gaming is now a $16 billion dollar industry, and it’s only poised to grow … Read More
The tech world moves forward, but market research isn’t an industry to jump into anything too quickly. But being slow to adapt to new trends and technology is exactly what makes traditional market research methods so outdated. While the rest of the tech world forges ahead, data foot-dragging won’t do. And, while it’s true that not every trend is bandwagon-worthy, … Read More
It’s About Time! One advantage of using mobile games (an “always available” platform) to collect demographic market intelligence is that respondents are able to fit their responses into the natural flow of their daily lives. For instance, a lot of us at the office play Slice of Life at roughly the same time each day, midday with a coffee, but … Read More