To the unpracticed eye, the terms “brand manager,” “marketing manager,” and “product manager” may seem similar enough to be completely interchangeable. But in the machine that is marketing and product development, each are important and distinctive cogs that are vital to the success of a company and its products. Understanding the unique differences between each role can help you see just how mutually important they are–and how they lean on one another for success.
What is datafication? It is essentially a modern technological trend which takes a process that was previously invisible into data. Many organizations are dependent on data to operate properly or at all.
Most businesses today are essentially data businesses, with a large data infrastructure behind them…
This week we reached out to Dr. Michael Richarme, Clinical Assistant Professor & Associate Director of the Master of Science in Marketing Research Program at The University of Texas at Arlington. Professor Richarme has over four decades of marketing planning and research experience, as well as 32 years of corporate experience.
You’ve probably seen ads for companies looking for mystery shoppers: Individuals who pose as regular shoppers to secretly gather information about store policies, customer service, and other data points. It all sounds very cloak-and-dagger, but when you’re on the other side of mystery shopping, you’re really searching for clarity–not mystique. Brands considering mystery shopping for market research need to weigh the pros against the cons to demystify exactly what an undercover shopper can reveal.
Upfront Analytics is continuing with its market research program director interview series. Last week, we interviewed Professor Charlotte Mason, Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration, and Masters of their Marketing Research Program.
Upfront Analytics is continuing with its market research program director interview series. Last week, we interviewed Tim Krywulak, director of Georgian College’s post-graduate Research Analyst program. This week we reached out to Charlotte Mason, Department Head and C. Herman and Mary Virginia Terry Chair of Business Administration. Professor Mason is the director of the Masters of Marketing Research program, and was recently named … Read More
We’ve all heard that you can have too much of a good thing, but that principle might be most evident at the movie theater. As you walk toward the concession stand, you’re usually confronted with choices for popcorn and drink sizes. Sure, you really only have the appetite for a small popcorn, but you’re upsold by a clever concession worker into a large. As you settle into your seat, you start eating your buttery popcorn. It’s love at first bite as you thoroughly enjoy…
Upfront Analytics is continuing with its market research program director interview series. Last week, we interviewed Richard Spreng, Faculty Director of the Eli Broad Graduate School of Management Master of Science in Marketing Research (MSMR) program at Michigan State University. This week, we reached out to Tim Krywulak, director of Georgian College’s post-graduate Research Analyst program. Tim has been involved with education … Read More
Still mourning the loss of Arrested Development? Don’t blame the American public; blame Nielson Holdings N.V. (usually just known as Nielson, or the Nielson company). Nielson is the TV data company that rates television shows based on how many Americans are tuning in. That data is turned into a comprehensive rating system and, when compared to production costs and advertising revenue, can make or break your favorite TV show.
It’s said that if you’re not paying for something, then you’re the product. This is never truer than in the case of television advertising, where Nielson leverages audience data to…
Upfront Analytics has decided to launch an interview series with directors and deans of various prestigious post-graduate market research programs throughout North America. We are starting with Richard Spreng, Faculty Director of the Eli Broad Graduate School of Management Master of Science in Marketing Research (MSMR) program at Michigan State University.