The Coke Tweet Machine: Using Personal Data to Reward Consumers

The Upfront Analytics TeamBranding, Strategy1 Comment

Blue Cuckoo tweets and sings on notebook, 3d illustration

Last year, Coca-Cola and The Cyranos McCann agency launched an intriguing attitude test in Spain. The Coke Tweet Machine allowed people to pay for a Coke with their digital footprint – specifically their tweets. After requesting their twitter @username, the vending machine in El Prat de Llobregat ran a quick sentiment analysis on a consumer’s past tweets and the more positive they were, the lower the price the machine offered them for a Coke.

Act Now! How McDonalds Inspired Positive Urgency in Customers

The Upfront Analytics TeamBranding, StrategyLeave a Comment

Melting ice cubes on grey background

Picture this: You’re in front of a branded ice machine and when you push a button, instead of ice, it dispenses a coupon for a sweet frozen treat. The caveat? The coupon itself is made of ice. What do you do? If your answer is “Run to the nearest location before the coupon melts,” you’d probably love to be part of…

Do Pop Up Shops Help Boost Marketing via Brand Engagement?

The Upfront Analytics TeamBranding, Strategy3 Comments

Pop-Up Book - City Lifestyle. Styled 3D pop-up book city with busy urban city people going about their business.

Flash mobs, daily deals and disappearing photo messages… we’re ready to call it: The 2010’s are the decade of impermanence. Maybe it’s the shifting structure of society, maybe it’s the prevalence of social media, or maybe it’s just that our attention spans have been fried by watching too many flash mob wedding videos on YouTube. Whatever it is, people today really love novelty.

Decision Making: Emotional vs Logical

The Upfront Analytics TeamBranding, EducationLeave a Comment

"Why don't more of you appreciate my wry sense of humor?"

An experiment by University of Texas researchers Raghunathan and Huang went something like this: Subjects were shown a picture of a nice, plump chicken and a picture of a chicken that was sickly and skinny. They were told that the plump chicken was natural and the skinny one was genetically modified…

Net Promoter Score (NPS): Would You Promote It?

The Upfront Analytics TeamBranding1 Comment

Net Promoter Score (NPS): Would You Recommend It? The net promoter score is based on the idea that one simple question (How likely is it that you would recommend this company to a friend or colleague?) can be used to divide customers into the three categories that most impact company growth: detractors, passives and promoters. How likely is it that … Read More

Why Games Can Measure Brand Awareness

The Upfront Analytics TeamBranding

Why Games Can Measure Brand Awareness

Board Games and Consumer Behavior Part 1: Guessing Lots of people that hear about our company are curious where the idea came from (to use games to understand brand attitudes and behaviors), as well as figuring out who are the people playing games. If you play as many board and party games as we do, you start to see the connections … Read More