The First Step in the Marketing Research Process is To:

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Business Strategy Illustration with Chalk on Blackboard

Your Market Research To-Do List: Getting Started Market research makes some lofty promises, but only if it’s done right. Too often, excitement outweighs laser focus at the start of a market research project, which could result in faulty, incomplete, or even throw-away data. Only by taking the time to properly frame a market research project can the resulting data be … Read More

Primary Research vs Secondary Research

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Businessman holding diagram cloud

Is Your Primary Research Playing Tricks on You? It’s fairly black and white: In market research, you can have primary research or secondary research. Secondary research represents the preliminary stage by which you utilize existing data to frame a demographic and learn what you can based on broad-picture factors. But it’s primary data that is the gold standard for market … Read More

How To Use Social Media for Market Research

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Social Media

Nothing sets tongues wagging quite like a social media scoop. From controversial hashtags to breaking news and strong opinions, social media is perfect for taking the current pulse of an entire subset of people:

Gamification: Pros & Cons

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Gamification word cloud shape

Gamification basically means taking elements of video games and applying them to the work culture. This can be anything from scoring points, creating virtual badges, prizes, competitions, and similar activities in order to keep employees motivated, engaged, and possibly happy. However, as one can imagine, gamification isn’t all fun and games. Ha-ha. On a serious note, gamification carries some legitimate risks, and should therefore be implemented with expert administration. Let’s look into the pros and cons of gamification so that we can better understand how and why it is appropriate.

Top US Colleges for Market Research

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Harvard University in Cambridge, MA, USA

Market research trends swing wildly from one year to another, but something that remains high is the need for insightful, educated, and trained market research professionals. A BA is great, but it might take more than that to give the real edge when it comes to analytics, data mining, and what’s new in market research as a whole.

Charles Coolidge Parlin: The Father of Market Research

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As an industry, market research may not have even existed if it weren’t for a company acquisition, a Wisconsin schoolteacher, and a whole lot of farm equipment. But, if there’s anything we’ve learned from modern corporate America, it’s that some of the accidents in acquisition are also some of the most lucrative. By learning more about Charles Coolidge Parlin, the … Read More

The Role of a Chief Marketing Officer

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man having presentation at seminar

Anyone in the marketing industry (or TV fanatic) can tell you that AMC’s Mad Men offers some startling insight into how the marketing industry has changed over the last five decades. For one, most marketing execs don’t scribble their best ideas onto a cocktail napkin after a night of binge drinking: Modern marketing is all about the…

Exit Polls vs Actual Results & Ballots

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Ballot paper with the don’t care box ticked

The public opinion on millennials swings anywhere from believing that they’re creative, efficient, and savvy to thinking that they’re the low attention-spanned generation ruining everything. Still, whatever you think about millennials, one thing is true: Right now, they hold a lot of the economic, political, and social…

Why Surveys & Polls Might Soon Become Outdated

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business poll survey2 -240

The rise of the telephone in the 1970s was followed by the peak of something slightly less sexy: The telephone survey. Today, you’re probably more likely to share your opinion by clicking a button or using a hashtag, but some digitally-sourced big data may not be any more sophisticated than “Press one for ‘no.’” Read more here:

Net Promoter Score (NPS): Would You Promote It?

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Net Promoter Score (NPS): Would You Recommend It? The net promoter score is based on the idea that one simple question (How likely is it that you would recommend this company to a friend or colleague?) can be used to divide customers into the three categories that most impact company growth: detractors, passives and promoters. How likely is it that … Read More